My dad doesn’t care about your excuses. He cares about your word, even if it means you take an L and lose money on the deal.

That’s something we live by in this family: Once you say it, you own it. And yeah, it’s burned me. Like when I tell a guy I’m holding a car for him, turn down other real buyers, and then he disappears the second it’s time to actually commit.

But then there’s deals that remind you why we do this. Like putting a loyal customer in his dream car and watching him grin like a kid the second the roof drops.

Let’s get into it.

We’re in the middle of closing a G-Wagon deal, and it turns into two negotiations at once.

A couple comes in shopping for a clean G550, debating whether it’s worth stretching to a G63 after their last G550 got stolen. They’re straight with us about what they’ve been offered elsewhere, what matters to them (payments), and the fact they know they’ve got some negative equity on their Range Rover. 

So we do it the right way: take the Range as a trade, scan it, walk the condition and scratches, pull real numbers, and try to structure it clean so they can pay the difference in cash and finance the truck.

Meanwhile, another customer walks in for a 2017 G63 with 14,000 miles that isn’t even stocked in yet. He already knows the spec, the ownership, the mileage. I make the mistake of throwing out $83K on the spot without even getting the car properly priced. 

The second it comes out of my mouth, I know it’s low. And now I’m trying to walk it back.

That’s when my dad jumps in. He tells me I can’t say a number and get scared, and if I mess up, I have to own it. The customer holds me to my word, we go back and forth, and we end up closing it at $84K. Still an L, but at least it’s with a solid guy and we keep the deal moving.

And that’s my dad’s rule in a nutshell: your word is either worth something, or it’s worth nothing. If you throw out a number, you don’t get to panic when it turns into an L—you take it, you learn from it, and you don’t let it happen again. 

This was one of those negotiations where you’re not even debating the car anymore. You’re just watching two grown adults spend 10 minutes arguing over the last few thousand dollars like it’s a $5 bill on the sidewalk.

And this isn’t some perfect, unicorn spec Huracán either. It’s got 38,000 miles, the driver’s seat is a little worn, and the steering wheel is worn. The kind of stuff that matters when someone’s trying to pay “mint-condition” money.

I’m already down big from where I started (I was at $212K–$215K), and he’s still grinding: $202.5… $203… $203.5… $204.99… just inching it to death. Meanwhile I’m thinking, we’re closing in an hour. Either we do the deal or we don’t.

After what felt like fifteen rounds of “just 2.5 more,” we finally land it: $205K. And honestly, I’m just happy the conversation is over.

Some deals are the reason I love this business, like watching a repeat customer level up to a 911 Turbo Cab and knowing you helped make that moment happen. And some deals just plain suck, because one fake “I’m buying it” can cost you two real buyers if the money never hits.

Let’s start with the good. 

The guy started with us in the spring in an M4 Convertible. He loved it, had a great experience, and didn’t disappear like most people do. He came back again in July and traded up to an M8 Convertible, which is already a serious step up. Now he’s back again and you can tell his mindset has shifted: he wants to get faster, and he’s ready to make the jump into a 911.

What I respect is he’s doing it the right way. He’s not buying off a photo or getting emotional off one test drive. He’s comparing options, driving a couple different cars, “feeling them out” and trying to figure out what actually fits him. Then I ask him straight up which one he likes more. He doesn’t hesitate: this one.

And the second he mentions it’s a Turbo, I’m like, forget about it. That’s the car. Roof down, he’s smiling ear to ear, telling me he was “in heaven.” He’s a convertible guy: every car he’s bought from us has been a drop-top. So when the Turbo Cab hits the right combination of speed, sound, and experience, it’s game over.

Those are the best deals. Not because it’s a 911, but because you’re watching someone upgrade their life in real time, and they’re genuinely excited about what they’re getting into.

Now for the worst deals.

I bought a 2023 Rolls-Royce Cullinan Black Badge from Auto Vault and had it sold immediately. The customer tells me he’s buying it, and I turn down two other  buyers because I’m trying to do the right thing and honor the deal.

Then he backs out.

So I call the two customers I said “no” to, and of course, they already bought somewhere else. 

It sucks, and it’s a brutal reminder: until the deal is actually done, it’s not done.

We’re expanding. 

Our next big move is a brand-new facility in Hainesport, NJ. It’ll be right off the Turnpike, about 45 minutes south of us. We’re lining everything up to break ground in the next 6–7 months, and once construction starts, we’re looking to open the doors in 18 months. 

This isn’t a warehouse flip or a patchwork “Mickey Mouse” setup. We’re building this from the ground up. Brand-new everything. It’s designed to hold around 500 cars so we can serve customers at a whole different level. 

More updates as we get closer to putting shovels in the dirt.

As always, thanks for reading. And don’t forget the links ⬇️

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