For years, the industry has been pushing in the same direction: bigger screens, more automation, more digital everything.

But at the top end of the market, some brands are starting to move the other way. They’re betting on mechanical feel, stronger design identity, and cars that feel more intentional than over-processed. If you think the future is just a silent iPad on wheels, this past week says otherwise.

Let’s get into it. 

For a long time, the play was simple: buy right, sell quick, keep the money moving. That’s how this business works. But every now and then, a car comes along that makes you stop thinking like a dealer for a second and start thinking like a collector.

That’s exactly what happened in this week’s video.

We drove up to Connecticut to pick up a Lamborghini STO, but this wasn’t just another inventory buy. The plan from the start was to hold it for a year and see what happens. Why? Because this feels like the kind of car the market is starting to reward more and more: one of the last naturally aspirated V10s, limited production, strong spec, and not something you’re going to replace easily later.

At the same time, we’ve been on the wrong side of that bet too. We held a GT3 Touring and lost money on it. Great car, but not the right moment, not the right spec, and not the same upside.

Not every good car is a good hold, and not every hold pays off just because the car is expensive. Some cars are meant to be flipped. Some are worth sitting on. The hard part is knowing the difference. In this video, you’ll see why we think the STO might be one of the right ones.

https://www.youtube.com/watch?v=KE2ZN74fRYA

Right now, the cars that stand out are the ones that pick a lane. Either fully digital or fully intentional. The middle is where cars get ignored.

For the buyer who wants something forward-thinking, the Cyberbeast delivers. It’s minimalist, tech-driven, brutally quick, and built around the idea that vehicles (and the tech inside them) should keep evolving over time. Full details. 

Iconic design, luxury interior, and built for lifestyle as much as utility. This is the kind of SUV people buy because of what it represents: heritage, presence, and the idea that you could go anywhere, even if you never need to. Full details. 

The Chevrolet Corvette Z06 is exactly where the analog conversation lands in a modern car. It’s high-revving, responsive, and built around feel instead of software. Full details.

Bugatti did the exact opposite of what the entire car industry has been doing for the past ten years. While everybody else has been trying to turn the dashboard into a giant iPad, Bugatti looked at that and basically said, yeah, that’s not going to age well. 

So in the new 2026 Tourbillon, the centerpiece of the interior isn’t an oversized screen. It’s a fully mechanical analog instrument cluster built with actual Swiss watchmakers.  It’s made of over 600 parts, including titanium and gemstones like rubies and sapphires. The whole thing feels less like car design and more like something you’d find inside a $500,000 watch.

The problem with digital interiors is that they date fast. A digital screen in 2024 will look like a Nokia flip-phone in 2034. Bugatti knows that if someone is spending $4.6 million on a car, they’re not looking for something that feels outdated in 10 years. They want something timeless.

But that’s why this works. This is a mechanical masterpiece, and you don’t update or replace a mechanical masterpiece. You service like a Rolex. 

Now, that doesn’t mean the car has no tech. It does. Bugatti just had the discipline not to make it the main event. The screen is hidden and only comes out when you actually need it, like for the reverse camera or Apple CarPlay. The rest of the time, it disappears.

This is the new quiet luxury in the car world. High-end buyers are tired of being shouted at by bright LEDs and notifications. They want the tech to be there when they need it, and invisible when they want to drive.

McLaren finally made a move that a lot of people have been waiting on.

For years, the biggest knock on McLaren has been that the cars were great, but the design language started to feel a little too safe. The 720S was a home run. But after that, too much of the lineup started to feel like the same car getting slightly reworked over and over again. 

Well, that may be changing now. Because on April 13, McLaren named Kemal Curic its new Chief Design Officer. 

Curic isn't just a corporate suit; he’s the guy who led the design for the 2015 Ford Mustang (the S550) and the recent Mustang Mach-E.

So why does that matter to a McLaren buyer? Because Curic understands heritage-driven emotion. He took a legendary American silhouette, modernized it for a global stage, and made it look aggressive without losing its soul. By hiring him, McLaren’s CEO Michael Leiters is signaling that the brand is moving away from purely functional engineering and toward emotional design. They want cars that look fast standing still, not just cars that are efficient in a wind tunnel.

Autocar makes it sound like McLaren is done living off slight variations of the same mid-engine car. This summer, the brand is expected to lay out a bigger product plan, and that could mean everything from front-engine GTs to high-performance lifestyle vehicles. In other words, yes, the SUV conversation is probably happening.

Curic’s time at Lincoln (designing the Aviator and Navigator) proves he knows how to make big cars look luxurious and athletic. So if McLaren does go beyond supercars, Curic gives them a real shot at doing it without watering down the brand.

I’ve said it before: the mid-engine C8 was just the beginning. But what Chevrolet just did with the 2026 Corvette ZR1X has officially moved the goalposts. We aren't just talking about a fast Corvette anymore. We are talking about a car that, on paper, makes the $2 million holy trinity look a little nervous — but for a starting price around $209,700.

The ZR1X takes the already insane 1,064 hp twin-turbo LT7 V8 from the standard ZR1 and adds an electrified front axle. The result? A combined 1,250 horsepower and enough torque to pull a house off its foundation.

By putting power to all four wheels, Chevy has solved the "physics problem" of 1,000+ hp rear-wheel drive cars. In official testing, this thing hit 0-60 mph in 1.68 seconds on a prepped surface and cleared the quarter-mile in 8.67 seconds. That is Rimac Nevera territory for about 10% of the price.

When Jay Leno got his hands on one, he called it the “ultimate performance bargain.” And that’s exactly what it is. To get this kind of engineering anywhere else (10-piston Alcon brakes, carbon ceramics, 233-mph capability) you’re usually dealing with Ferrari or McLaren and signing away your firstborn.

The ZR1X is a disruptor. It’s for the guy who wants to show up at a track day and embarrass cars that cost five times as much. It’s raw, it’s loud, and it’s unapologetically American.

We’re looking for two types of cars: ones that sell immediately, and ones worth holding. Right now that looks like: 

We’re always buying, so if you’ve got something interesting, let’s talk

Submit your information here, and my team will follow up with next steps.

Appreciate you guys reading. See you next week.